3 Tips

Do you ever get the impression that as workplaces become more diverse, they also become more complicated, challenging, perhaps overwhelming? You wouldn’t be alone if you felt intimidated by the myriad possible differences among your present or future colleagues. My intention with this piece, however, is one of encouragement: you already have many of the skills you need not merely to survive, but to thrive in a diverse workplace! Here are my top three tips.

1 / Celebrate similarities

Sometimes diversity gets mistakenly equated with difference, but the reality is that it has just as much to do with similarity. You’ll work with different generations, ethnicities, cultures, abilities, genders, sexual orientations—you name it!

What’s too often forgotten is the reality that we are all humans who have the same basic needs and emotions. When you encounter someone whose life experience is different from yours, remember to ask yourself, “What do I have in common with this person?”

2 / Know your strengths,
and how to communicate them

Without a doubt, with diversity in people comes diversity in values, which does create the potential for conflict. The flip side of this, of course, is that diverse teams are arguably more likely to harbour unique strengths among team members.

The ability to identify your strengths, and to let others know about them, becomes crucial in this context. What are you good at? What value do you bring to a group? How can you communicate your strengths to others in ways they understand and appreciate?

3 / Become a master of adaptability

As the saying goes, change is the only true constant. Adaptability is a valuable trait in any context, but its worth skyrockets in diverse workplaces. This means being open to new ideas, being willing to change your mind, and limiting the number of assumptions you make about work.

There’s nothing that builds respectability and reputation quite like taking on an unexpected challenge or a new work environment with grace and charm. If that sounds scary, that’s okay! A little bit of fear is a normal response to uncertainty. The payoff is the growth you get to experience by showing courage and taking a risk.

It truly is an exciting time to be joining a world
of work that is more diverse than ever before,
and becoming more so every day. With the above tips, I hope you’re able to embrace diversity and thrive!for more info, check out avant career

OYO Expands Network In NorthEast with 250 rooms

OYO Rooms has expanded its portfolio in the North East, and is offering more than 250 standardised rooms in Gangtok and Darjeeling, to meet a range of budgets – from as low as Rs. 999 per night for standard rooms, to premium rooms for Rs. 2500 – Rs. 4000 per night. OYO Rooms are available in popular tourist spots like Tiger Hills and Mall Road in Darjeeling, and Tsango Lake, MG Marg in Gangtok.

These hotels are situated in prime locations, and travellers can enjoy the scenic view of the Himalayan range, including the breathtaking snow-peaks of Kanchenjunga, straight from their rooms. Ritesh Agarwal, Founder and  CEO, OYO said, “We are thrilled to establish a strong network in the beautiful cities of Darjeeling and Gangtok. Our teams have worked very hard to deliver OYO level of standardization and predictability of guest-experience in the hotels here. Many travellers who want to visit the North-east hesitate due to concerns about lack of trusted accommodation options. It makes me very happy to assure them that with OYO now present in this region, they can plan their travel without any worry.

 

The hospitality sector is still underdeveloped in the North-East and we are certain that the introduction of OYO’s standardized affordable stays will attract more tourists. We look forward to welcoming guests from across the country.” Speaking about the current business trends Ritesh added, “We receive queries for North-East from across the country, but Darjeeling and Gangtok receive the highest number of queries from Kolkata (40%), followed by Gujarat, Maharashtra and Delhi (15% each). Kolkata accounts for 30% of the bookings in Darjeeling and Gangtok while Delhi contributes 12% bookings in the region.

This summer season we have also witnessed interest from Hyderabad, with the city accounting for nearly 10% of our bookings in Darjeeling. With growing penetration of smartphones, 65% of the bookings for these destinations are driven by our mobile app.” OYO has also tied up with local travel agents to provide comprehensive tour packages with highly customised transportation, sightseeing and  stay solutions.

ShopClues & 9XM tie up to air Sunday Flea Market

ShopClues and 9XM have tied up to launch a show titled ‘Sunday Flea Market’, reports IndianTelevision. The show will air every Sunday from 11 am to 1 pm and will market curated products in various categories under Rs 1000.

The show will consist of an anchor who will introduce these products, followed by Bollywood songs, in a standard hosted music show format. Users can access these products online on its Sunday Flea Market section, where ShopClues lists a variety of items like shampoos, blankets, pen drives etc. All the listed products are discounted, but in limited quantity. The company mentions that the discounts are provided by merchants wanting to clear off limited stocks.

Note that in January last year, Snapdeal and cable distribution network Den launched a new TV shopping channel known as “Den Snapdeal TV Shop”. The channel would be available to all Den’s subscribers.

BuzzCity launches Urban Clusters to help mobile advertisers target key groups

This year, emerging markets are a major growth driver for global ad spend. The market is projected to double ad spending between 2016 and 2019 to $195.55bn, according to eMarketer. BuzzCity Urban Clusters are a unique approach to capture those emerging audiences.

With India and Malaysia experiencing growth by as much as 13-17% during Q1 2015, urban audiences are becoming large targets for mobile advertisers. Urban Clusters gives marketers the ability to target these audiences by location. Dr KF Lai, CEO and founder of BuzzCity, explains:

“We are constantly refining our techniques. We are expanding current research to use IP addresses as the basis of targeting: this allows advertisers to better target internet users with more relevant ads, depending on their location.”

Urban Clusters leverages proprietary data from regular audience sampling and lets marketers display ads on sites where 65% of the audience is part of that urban cluster. BuzzCity receives its insights from publisher networks, collects information on gender, age, location and occupation. The new BuzzCity Report Vol 5 Issue 2, reveals a 14% rise in delivered paid ads across its networks in Q1 2015.

Having recently launched Audience Clusters to enables brands to target users by a set of demographics, Urban Clusters is the next step in the expansion of the company’s tools for mobile marketers.