OYO Expands Network In NorthEast with 250 rooms

OYO Rooms has expanded its portfolio in the North East, and is offering more than 250 standardised rooms in Gangtok and Darjeeling, to meet a range of budgets – from as low as Rs. 999 per night for standard rooms, to premium rooms for Rs. 2500 – Rs. 4000 per night. OYO Rooms are available in popular tourist spots like Tiger Hills and Mall Road in Darjeeling, and Tsango Lake, MG Marg in Gangtok.

These hotels are situated in prime locations, and travellers can enjoy the scenic view of the Himalayan range, including the breathtaking snow-peaks of Kanchenjunga, straight from their rooms. Ritesh Agarwal, Founder and  CEO, OYO said, “We are thrilled to establish a strong network in the beautiful cities of Darjeeling and Gangtok. Our teams have worked very hard to deliver OYO level of standardization and predictability of guest-experience in the hotels here. Many travellers who want to visit the North-east hesitate due to concerns about lack of trusted accommodation options. It makes me very happy to assure them that with OYO now present in this region, they can plan their travel without any worry.

 

The hospitality sector is still underdeveloped in the North-East and we are certain that the introduction of OYO’s standardized affordable stays will attract more tourists. We look forward to welcoming guests from across the country.” Speaking about the current business trends Ritesh added, “We receive queries for North-East from across the country, but Darjeeling and Gangtok receive the highest number of queries from Kolkata (40%), followed by Gujarat, Maharashtra and Delhi (15% each). Kolkata accounts for 30% of the bookings in Darjeeling and Gangtok while Delhi contributes 12% bookings in the region.

This summer season we have also witnessed interest from Hyderabad, with the city accounting for nearly 10% of our bookings in Darjeeling. With growing penetration of smartphones, 65% of the bookings for these destinations are driven by our mobile app.” OYO has also tied up with local travel agents to provide comprehensive tour packages with highly customised transportation, sightseeing and  stay solutions.

ShopClues & 9XM tie up to air Sunday Flea Market

ShopClues and 9XM have tied up to launch a show titled ‘Sunday Flea Market’, reports IndianTelevision. The show will air every Sunday from 11 am to 1 pm and will market curated products in various categories under Rs 1000.

The show will consist of an anchor who will introduce these products, followed by Bollywood songs, in a standard hosted music show format. Users can access these products online on its Sunday Flea Market section, where ShopClues lists a variety of items like shampoos, blankets, pen drives etc. All the listed products are discounted, but in limited quantity. The company mentions that the discounts are provided by merchants wanting to clear off limited stocks.

Note that in January last year, Snapdeal and cable distribution network Den launched a new TV shopping channel known as “Den Snapdeal TV Shop”. The channel would be available to all Den’s subscribers.

BuzzCity launches Urban Clusters to help mobile advertisers target key groups

This year, emerging markets are a major growth driver for global ad spend. The market is projected to double ad spending between 2016 and 2019 to $195.55bn, according to eMarketer. BuzzCity Urban Clusters are a unique approach to capture those emerging audiences.

With India and Malaysia experiencing growth by as much as 13-17% during Q1 2015, urban audiences are becoming large targets for mobile advertisers. Urban Clusters gives marketers the ability to target these audiences by location. Dr KF Lai, CEO and founder of BuzzCity, explains:

“We are constantly refining our techniques. We are expanding current research to use IP addresses as the basis of targeting: this allows advertisers to better target internet users with more relevant ads, depending on their location.”

Urban Clusters leverages proprietary data from regular audience sampling and lets marketers display ads on sites where 65% of the audience is part of that urban cluster. BuzzCity receives its insights from publisher networks, collects information on gender, age, location and occupation. The new BuzzCity Report Vol 5 Issue 2, reveals a 14% rise in delivered paid ads across its networks in Q1 2015.

Having recently launched Audience Clusters to enables brands to target users by a set of demographics, Urban Clusters is the next step in the expansion of the company’s tools for mobile marketers.

Malawi has made progress under the leadership of President Joyce Banda

The IMF said Thursday Malawi has made progress under the leadership of President Joyce Banda after a massive government corruption scandal last year, and urged action to bring soaring prices under control.
Malawi adopted an action plan to bust graft in the wake of massive fraud last year that prompted Western donors to freeze $150 million in aid.

Malawi president Joyce Banda waves to a crowd in Lilongwe on March 29, 2014

“The authorities have made progress in addressing governance and public financial management weaknesses,” said the International Monetary Fund at the end of its latest review mission to the country.
The IMF said the central bank should “tighten monetary policy more aggressively”, noting that inflation remains high at nearly 25 percent.
President Joyce Banda, who faces an election in just over six weeks, has implemented austerity steps that led to the restoration of an IMF $79.4 million credit facility.
The facility was suspended during the administration of her predecessor Bingu wa Mutharika, who died from a heart attack in April 2012.
The IMF will return in June for another review that will pave way for the disbursement of a $20-million credit facility.–AFP.

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